About us

LIV(ELITE): NOT JUST A BRAND

We're here to make your gym and everyday life better from adjusting the little things that are important and bringing it to reality in activewear; enabling you to have the limitless range of motion you desire, the confidence you deserve, and the power to Livelite. It doesn't just matter to us that our products look good on you, it matters that you are more functional than ever in our specially formulated garments, and your clothes last long throughout the years.

Elaine Li in Livelite Athletica at Black Box Gym with friends wearing matching workout sets. Premium and high quality luxury activewear sportswear athleisure leggings sportsbra and gym pants. Great material, superior fabrics and blends. GSM 260 polyester spandex nylon sweat wicking, squat proof, durable, stretchy, buttery soft. 4-way stretch, seamless compression and streamline designed. Black and mauve, purple pink outfits. Gym outfits.

Our founder, Elaine Li, has made sure that the materials are outsourced ethically, from how things are made in the manufacturers' factories to how the employees are treated. We take pride in being transparent, portraying honesty of ethics and staying true to our customers.

MEET THE FOUNDER & DESIGNER

 Elaine Li is a young Canadian entrepreneur with a passion for fitness and fashion. Growing up with a background in sports and modeling, health and fitness was vital to her and she quickly realized the flaws in fast fashion, especially in activewear, while working out at the gym. She was constantly investing in new activewear, describes herself as a former "huge consumer of sportswear" and tried many different athletic brands. The problems arrived when she realized most inadequate activewear lacked functional and technical features which ended up being a disappointment to her and what she considered other athletes' standards.

Canada Vancouver based Athleisure activewear business. Entrepreneur and model Elaine Li's clothing brand

 By understanding the wants and needs of consumers like herself, Elaine went into problem-solving mode by uniting her two passions, fitness and fashion, utilizing her business management skills and creating her own project. Her knowledge in fashion aided her in designing not only top tier, but trendy and fashionable pieces. Now, you can expect Livelite's premium athleisure to be durable enough for your most intense workouts, and make you look great while you break a sweat or even go for a casual stroll. 

 Livelite Athletica, Canadian Atheisure Company selling premium and luxurious activewear and athleisure at affordable prices. Sportswear that benefits people.

 

QUALITY AND AFFORDABILITY: ACTIVEWEAR THAT BENEFITS PEOPLE

 Elaine Li in Livelite Athletica at Black Box Gym with friends wearing matching workout sets. Premium and high quality luxury activewear sportswear athleisure leggings sportsbra and gym pants. Great material, superior fabrics and blends. GSM 260 polyester spandex nylon sweat wicking, squat proof, durable, stretchy, buttery soft. 4-way stretch, seamless compression and streamline designed. Black and mauve, purple pink outfits. Gym outfits.

Our quality is unmatched, yet affordable, which gives us a competitive advantage to other activewear brands. 

More about our formulated fabrics:

Flawless Luxury collection:

Buttery-smooth fabric will keep you cool during the hot summer days and warm in the cooler, rainier days. 4-way stretch, breathable fabric, sweat-wicking, and squat proof. Not only is this made for sports or working out at the gym, but also for lounging or hanging out with your crush. There is a reason we named this the Flawless Luxury collection. It's versatile and super comfortable.

Elite Performance collection:

The name says it all; wearing a pair of these provides you with the luxurious feel of Livelite’s comfortable versatile lounging or training leggings, giving you the freedom of looking stylish while you feel at ease inside the comfort of these soft, perfectly blended masterpieces of pants. Wear these to the gym or to the couch, you’re going to love it any way.