LIV(ELITE): NOT JUST A BRAND
We're here to make your gym and everyday life better by adjusting the little things that are important and bringing them to your activewear, enabling you to have the limitless range of motion you desire, the confidence you deserve, and the power to Livelite. It doesn't just matter to us that our products look good on you — it matters that you are more functional than ever in our specially formulated athletic garments and that your clothes last long throughout the years.
Our founder, Elaine Li, has made sure that the materials are outsourced ethically, from how things are made in the manufacturers' factories to how the employees are treated. We take pride in being transparent, and committing to strict honesty and ethical behavior — it is what you, the customer, deserve from your athletic clothing supplier.
MEET THE FOUNDER & DESIGNER
Elaine Li is a young Canadian entrepreneur with a passion for fitness and fashion. Growing up with a background in sports and modeling, health and fitness was vital to her. She quickly realized the flaws in “fast fashion,” especially in activewear, while working out at the gym. She was constantly investing in new activewear, describing herself as a former "huge consumer of sportswear" and tried many different athletic brands. The problems arrived when she realized most inadequate activewear lacked functional and technical features which ended up being a disappointment to her and what she considered other athletes' standards.
Understanding the wants and needs of athletes like herself, Elaine went into problem-solving mode and united her two passions: fitness and fashion. She utilized her business management skills and created an athleisure brand of her own. Her knowledge of sports fashion aided her in designing high-quality, trendy, and fashionable pieces.
You can expect Livelite's premium athleisure to be durable enough for your most intense workouts and make you look great while you break a sweat or even go for a casual stroll.
QUALITY AND AFFORDABILITY: ACTIVEWEAR THAT BENEFITS PEOPLE
Our activewear quality is unmatched, yet still affordable, which gives us a competitive advantage over other brands.
More about our formulated fabrics:
Flawless Luxury collection:
Buttery-smooth fabric keeps you cool during the hot summer days and warm in the cooler, rainier weather. 4-way stretch, breathable fabric, sweat-wicking, and squat proof — this line of athleisure wear is perfect for any activity. Not only is this made for sports or working out at the gym, but also for lounging or hanging out with your crush. There is a reason we named this the Flawless Luxury collection. It's versatile and super comfortable.
Elite Performance collection:
The name says it all; wearing a pair of these provides you with the luxurious feel of Livelite’s comfortable and versatile lounging or training leggings. This gives you the freedom of looking stylish while you feel at ease inside the comfort of these soft, perfectly blended athletic pants. Wear these to the gym or on the couch; you’re going to love them either way.